Patrick Bach

Director, Service Design

Patrick is an experienced design leader who has been focused on embedding and scaling design-led problem solving within large organizations for the last decade. Patrick has built Service Design & Behavioural Economics capabilities within different industries like Telecom, Insurance, and Financial Services.

Patrick’s leadership in the space of service design has been recognized. He’s been invited to speak at several service design and customer experience conferences around the world, including the Global Service Design Conference. Patrick is a founding member of Service Design Canada and firmly believes that design is a team sport (and don’t let anyone tell you otherwise!)

All Sessions by Patrick Bach

Printer Friendly See Full Agenda

Day 1: Sep 21, 2021

Day 2: Sep 22, 2021

3:45 pm

3:45 pm


How to Utilize Customer Insights to Design Exceptional Digital Experiences

In a crowded marketplace, companies must offer experiences that are truly exceptional to influence buying behaviour. Capture real-time customer insights to drive targeted solutions by having your clients at the table. Adopt best practices to:

  • Identify human-centred design approaches to provide unique insight
  • How to validate solutions for differentiation
  • Different ways to pressure test solutions for impact

Bolster your digital experiences with fresh and real-time customer feedback.