Chris Turchansky – As ATB’s Chief Experience Officer (CXO), Chris Turchansky is focused on bringing to life a different kind of customer experience. He has a passion for ensuring Albertans are provided advice and solutions that support their financial goals and dreams, and for helping customers enhance their financial literacy.
Chris’ career began over 23 years ago; 15 of those years have been with ATB. Delivering an outstanding customer experience has played a critical role in Chris’ journey from advisor and regional manager, to managing director, to President of ATB Wealth and, now, to his current role as Chief Experience Officer.
Chris was central to the launch of ATB Wealth; bringing together ATB’s investment and private banking divisions to provide a truly unique wealth management experience. Under his leadership, ATB Wealth made a promise to Albertans to be worthy of their full trust by providing honest, transparent advice, and by keeping their best interest at heart. With that primary focus on customer experience, ATB Wealth surpassed significant milestones—including achieving $21B in assets under administration—while serving the wealth management needs of over 80,000 clients.
Growing up in a small Alberta town, Chris understands and appreciates the strong sense of community that exists across the province and within ATB. Throughout his career, Chris has drawn upon these experiences to help team members come together. He is committed to meeting customer demands for advice, flexibility, efficiency, and ease of access, amplified by integration of banking activities and personalized service.
Chris holds a Commerce Degree from the University of Alberta, an MBA from Athabasca University, and he has earned his Chartered Financial Analyst (CFA) designation. His commitment to the community is demonstrated by his involvement with the Hockey Alberta Foundation and the Portfolio Management Association of Canada.
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Day 1: Sep 21, 2021
PANEL: DIGITAL TRANSFORMATION
How to Succeed with Digital Transformation
Effective digital transformation is no longer just a component of long-term brand success but vital for survival. Reap immediate, company-wide results with a successful digital transformation. Walk away with specific solutions to:
- Leverage your digital transformation to resolve long-standing problems.
- Keep pace with other digital business competitors.
- Plan, implement and optimize your digital transformation program.
Gain a competitive edge through a successful digital transformation.
Day 2: Sep 22, 2021