Jerri Helms

Vice President, Digital Marketing and Analytics

Jerri leads a Marketing Operations team that exists to come alongside publishing & marketing teams to provide strategic guidance on digital marketing efforts towards the achievement of business objectives.  A few areas of support include: consumer insights/research, digital & advertising strategy, analytics/KPI analysis, SEO strategy, meta data optimization, eMail marketing, Amazon SEO, Amazon PPC and social media management. 

All Sessions by Jerri Helms

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Day 1: Sep 21, 2021

Day 2: Sep 22, 2021

12:30 pm

12:30 pm


Digital & Mobile Paths to a Frictionless CX Digital Transformation

Customers are most influenced by brands that are relevant, convenient and immediate in the delivery of everything from products to customer service. Provide individualized customer experiences while removing friction on all platforms. Discover how to develop websites, content and design to satisfy a world where no two customers have the same preferences or expectations. Optimize your digital and mobile strategies by:

  • Uncovering new possibilities in mobile-first design
  • Building trust and consistency throughout the digital journey
  • Creating better contextual content and experiences that delight customers in all ‘moments’

Drive your customer experience using improved digital and mobile paths.