Lori Laflin

Vice President, Digital Customer Experience

Lori draws on over 25 years of work in the VOC and customer experience arenas, holds a master’s degree from the University of Minnesota and certifications from the CXPA and Insights Association. Throughout her career, she has worked with organizations large and small to help them understand their customers, consumers, and other stakeholders. As VP of Client Experience and Digital Strategy at Compeer Financial, she leads an excellent, customer-focused organization to deliver consistently outstanding analog and digital experiences.

All Sessions by Lori Laflin

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Day 1: Sep 21, 2021

Day 2: Sep 22, 2021

12:30 pm

12:30 pm


Digital & Mobile Paths to a Frictionless CX Digital Transformation

Customers are most influenced by brands that are relevant, convenient and immediate in the delivery of everything from products to customer service. Provide individualized customer experiences while removing friction on all platforms. Discover how to develop websites, content and design to satisfy a world where no two customers have the same preferences or expectations. Optimize your digital and mobile strategies by:

  • Uncovering new possibilities in mobile-first design
  • Building trust and consistency throughout the digital journey
  • Creating better contextual content and experiences that delight customers in all ‘moments’

Drive your customer experience using improved digital and mobile paths.

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